Foundation Agency - Fashion Made Fair


After 4 years, Foundation Agency‘s Fashion Made Fair Sample Sale is back, showcasing the best of local and ethical clothing and accessories in the heart of East London. As a brand consultant, founder Jules works closely with sustainable brands like BODO and small British labels to give them a platform. Last weekend, Jules set up shop in Brick Lane, selling ethical brands such as Monkee Genes, Fikay, Kiboots and Made jewellery, for an up to 80% off sample sale. Once an annual occurrence, Jules was forced to close business for 4 years due to the recession, but I’m pleased she’s back and putting ethical trade on the map once again.


All items are produced sustainably in some way, whether hand crafted, vegan or made within the UK.


“Foundation represents many innovative companies who set standards with their ethical and environmental approaches to production and business.”


Montreal based vegan handbag label Matt & Nat (which stands for material and nature and is currently stocked at ASOS), was a label that I hadn’t previously heard of. They do great structured, minimalist designs made from 100% recycled plastic bottles. 


Another great handbag label is ‘MyPaper bag’ – a company that cleverly recreates paper bag style totes made from vegan leather.  A genius idea from founder Ramon Middelkoop. The bags are hand crafted from a fair trade factory in Calcutta, India.


As a sustainable brand with an ethical background, it would be fantastic to see Bodo Footwearone day represented under an agency like this, amongst other likeminded socially responsible labels – but for now, watch this space. I spoke to Jules about the BODO concept and she was extremely easy to talk to, passing on her contact details. BODO will be there for the next Foundation Sale, so for any conscious consumers out there, make sure not to miss the next weekend long event!

May 12, 2014 by Rosie Clarke
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